Operating partners for B2B software companies scaling from 50 to 300 people. We close the gap between being priced as a services business and being priced as software — funded by the spend you already carry.
Live engagements, verified against records. Names under NDA; references on request.
See the evidence →“I entrusted Colin with some of our most difficult operational and product hurdles, and he consistently delivered where others struggled.”
— Rob Delf, CEO
Vertical software that runs like a services business gets priced like one: around 1–2.6x revenue, against 3–3.8x for SaaS in private M&A. The gap is driven by gross margin and customer retention, both of which the operating model moves. External
Aventis, private M&A, 2024–Q1 2026.
The cause is rarely the services you bill. It is a decade of client-specific work built into the core product and now sitting in R&D. A financial cleanup tidies the billed services line; diligence finds the rest, and prices it.
The problem isn’t your product, your market or your moat. It is the delivery model underneath it.
EstimatorSee the gap on your own revenue. Run the estimator
While the market chases AI features, we fix the operating foundation — so you get priced like a software company.
We take decision rights, build the capability inside your team, and tie our upside to your EBITDA.
Every client request gets a destination and a price before it is promised. Only what many customers can buy enters the core.
Built once, sold many times. Custom work never lands here.
Reusable templates on the public API, owned by the customer.
Customer-specific work, priced under its own statement of work.
Release predictability restored by enforcing the boundary rule, with the existing team.
A trading platform modernised and its release frequency doubled, with no new engineers.
A PE-backed group’s fourth rebuild attempt, released at month 18.
One operating model, three paths, set by who owns the company.
An operating partnership for one asset, or a rollout across your entire book.
The timeline: bound by your hold period.
Portfolio OS → For owners of a software company heading for a transaction.A 24-month mandate that ends with a company a buyer will price as pure software.
The timeline: bound by your transaction date.
Scale OS → For founders where every decision still routes through you.An accountable owner for every function, and custom work moved out of the product.
The timeline: bound by your next stage of scale.
Founder OS →Not sure which door is yours? Locate your tier →
Think in decades, not quarters.
Pay for quality because they know the alternative.
Are rested when others panic.
Would rather be right slowly than wrong fast.
Treat their teams as operators, not resources.
Send your six key indicators and gross churn. Within two weeks we return a modelled bridge, run on your P&L.