Who we are
This website is run by BrandUP Worldwide EOOD, a company registered in Bulgaria, trading as Re-In-Essence, a Reinessence Group company (“Re-In-Essence”, “we”). It is the controller of the personal data described here. For anything about your data, write to hello@reinessence.tech. We reply within one month, and usually much sooner.
| Company | BrandUP Worldwide EOOD |
| Registration | Company no. BG204005630 (registered 31 March 2016) |
| Registered office | Aleksandrovska 97, bl. Deveti Septemvri, entrance 5, ground floor, object 28, Bulgaria |
| Contact | hello@reinessence.tech |
We are a small firm. We do not sell personal data, we do not use advertising or analytics cookies, we do not build profiles for anyone else, and no decision about you is made by automated means.
What we collect and why
We only collect what you give us through a form, plus the technical data any website needs to work.
| What | The data | Why | Lawful basis | Kept for |
|---|---|---|---|---|
| Enquiries (Two-Week Read, working session, messages) | Name, work email, company, role, your message | To reply and to keep a record of the conversation | Legitimate interests (responding to a business enquiry); steps before a contract you ask for | 24 months from your last contact |
| Paper and case-study requests | Work email, which document you asked for | To give you the document and know what you asked for | Legitimate interests (providing what you requested) | 24 months from your last contact |
| Your numbers (six indicators) | Name, work email, company, the figures you enter | To run the modelled bridge you asked for | Steps before a contract you ask for | 24 months from your last contact |
| Reading record (only if you choose “Accept” in the privacy bar) | Your email, the papers you open and when | To understand which material is useful to you and follow up on your interest | Consent — withdraw any time from “Privacy settings” in the footer | 24 months, or until you withdraw consent |
| Newsletter | Email address; the page you signed up from; your IP address at sign-up (spam check) | To send the operating notes you asked for | Consent — the box is never pre-ticked; every email has an unsubscribe link | Until you unsubscribe |
| Technical data | IP address, browser type, the page requested | To deliver the site and protect it from abuse | Legitimate interests (security and operation of the site) | Short-lived logs held by our hosting provider |
Where we rely on legitimate interests, we have weighed them against yours: the data is limited to what a business enquiry needs, it is used only to answer it, and you can object at any time.
Cookies and browser storage
This site sets no cookies and loads nothing from third parties — the fonts are served from our own domain. It uses your browser’s local storage for the items below. Only the first two are set without asking, because they are needed for something you did or asked for.
| Item | Purpose | Type | Lasts |
|---|---|---|---|
rie-consent | Remembers your choice in the privacy bar | Strictly necessary | Until you clear it |
rie-papers-unlocked | Remembers that you have already requested a paper, so it opens without asking again | Strictly necessary (a service you requested) | Until you clear it |
rie-reader-email | Your email, so the papers you open are recorded against it | Only with your consent (“Accept”) | Until you withdraw consent or clear it |
rie-viewed-… | Stops the same reading being recorded twice in one visit | Only with your consent | Ends when you close the tab |
You can change your choice at any time with Privacy settings, also in the footer of every page. Choosing “Essential only” removes your stored email from this browser and stops the reading record.
Separately, we count how often a few pages are opened and a few links are followed, so we can see which research leads where. Only a daily total per page or link is kept; no cookie, identifier, IP address or email is sent with it, so it cannot tell one visitor from another.
Who else handles it
We use a small number of service providers who process data only on our instructions, under data-processing terms that meet the GDPR. Where data leaves the UK or European Economic Area, it is protected by the safeguards shown.
| Provider | What they do | Where, and safeguard |
|---|---|---|
| Cloudflare, Inc. | Hosts the website and stores form submissions | Global network; USA — EU–US Data Privacy Framework and Standard Contractual Clauses |
| Buttondown | Sends the newsletter and manages subscriptions | USA — Standard Contractual Clauses |
| Google (Workspace) | Our business email, used to reply to you | EU and USA — EU–US Data Privacy Framework and Standard Contractual Clauses |
We share nothing else, except where the law requires it.
Your rights
Under the GDPR and the UK GDPR you can ask us to:
- See the personal data we hold about you, and receive a copy.
- Correct anything that is wrong or incomplete.
- Delete it.
- Restrict or object to how we use it, including anything based on legitimate interests.
- Move it: we will send it in a common, machine-readable format.
- Withdraw consent at any time, for the newsletter (the unsubscribe link in every email) or the reading record (Privacy settings). This does not affect anything done before.
Write to hello@reinessence.tech. We may ask you to confirm your identity. There is no charge.
If you are unhappy with how we have handled your data, you can complain to a supervisory authority — our lead authority is Bulgaria’s Commission for Personal Data Protection (cpdp.bg); in the UK it is the ICO (ico.org.uk); or the authority where you live or work. We would appreciate the chance to put it right first.
Security and retention
Form submissions are stored in an access-controlled store on our hosting provider, reachable only by us. Connections to the site are encrypted. Enquiry and reading records are deleted automatically 24 months after they are made; newsletter subscriptions last until you unsubscribe. When you ask us to delete your data, we remove it from our records and from the newsletter list.
Changes and contact
If we change how we use personal data, we will update this page and the date at the top. For any question about this notice, write to hello@reinessence.tech.